A car is like a mother-in-law – if you let it, it will rule your life, as the proverb goes!
Yet, cars, and the automotive sector in general, have for many years been the most booming industry all over the world. Is this breaking news?
Big No. Historically, the auto industry has always been a trend-setter for many standards in the global economy. The reasons are clear. The automotive industry is an umbrella that covers the world’s most well-established companies, and, more importantly, it is an international industry that impacts the lives of people in almost all countries.
Global vehicle production has been increasingly growing since 2009, and the boom is anticipated to continue thanks to high growth rates in South America, China and the Asia Pacific. The global auto industry sold 78.9 million automobiles in 2018, 75 million automobiles in 2019, and is expected to sell 59.5 million automobiles in 2020.
Is Automotive a Globalized Sector?
The auto sector is a typical global industry. Research and development, manufacturing, assembling, consumption and servicing for the same car take place in different countries across the globe. People of different nationalities, different colours, different languages and different cultures work on the production of cars and use them all over the world.
That’s why the documents related to a vehicle should be translated into multiple languages so systematically, accurately and consistently that the information may cater to the needs of various target audiences.
So, are automotive translation services becoming inevitable? But what are these services in the first place?
What are Automotive Translation Services?
Automotive translation services constitute a wide-ranging concept that plays a vital role in the auto industry across all phases ─ including design, engineering, manufacturing, assembling, production, sales and marketing.
Significantly, many aspects distinguish automotive translation services. However, let’s, for now, shed light upon just one of them. In a nutshell, to be a specialized translator in this sphere, you need to have a full understanding of the technical details and processes through corresponding professional training and years of experience with texts from the automotive sector. Special, isn’t it?
Various Types of Automotive Translation Services
Though the automotive translation is a broad concept that plays essential roles across the whole manufacturing and sales processes, we can roughly put it in five categories.
1- Design: Automotive translation services play a crucial role in connecting the multiple design teams, which usually comprise specialists speaking different languages. Besides, CAD designs and many other documents should be translated into numerous languages.
2- Manufacturing: Since cars are usually designed in one country and manufactured in other countries, the manufacturing stage requires the accurate translation of the manufacturing guidelines, processes, and other pieces of related content, within specific deadlines and with high quality.
3- Safety Documentation: In this field, it’s highly essential to translate a large amount of safety documentation to protect various workforces across the processes of design and manufacturing.
4- User Manuals: As per the instructions of governments and regulators across the world, auto businesses are legally required to provide all instructions and safety guidelines in multiple languages to protect the lives of drivers and the public.
5- Marketing Content: Like almost all industries, marketing materials should be translated into the languages spoken by the company’s multiple audiences to boost revenues in every target market. Moreover, if you want to go global and thrive in various overseas markets, you also need automotive localization services that will consider the cultural nuances of new markets.
Automotive translation services usually cover a wide diversity of automotive documents that include:
• User guides
• Warranty documents
• Motor repair manuals
• Parts reference manuals
• Owner’s manuals
• Engine repair manuals
• Transmission user guides
• Automotive component repair guides
• Engine repair guides
• Exhaust-system installation guides
• Battery assembly instructions
• Brake system documents
• Cooling system specs
Why Is It Important to Translate Automotive Content?
Like all critical industries, auto companies need to connect with their target audiences to engage customers, increase sales and boost revenues. But the audiences of these companies are everywhere!
Providing translated automotive materials to your audience means that your image will be correctly reflected in the content that is offered to customers who speak multiple languages across the globe. Again, your audience in the auto sector is the whole world!
Therefore, for car manufacturers to do business on a global scale, all content ─ marketing content, advertising materials, computer systems, customer service, financial contacts, and legal documents ─ should be translated effectively and clearly.
LatinoBridge has been, over the past 15 years, an eminent provider of premium automotive translation services to a wide variety of big names in the global automotive sector, enabling them to communicate excellently in more than 40 languages.
We take pride in a highly qualified team of translators who are subject-matter experts with rock-solid expertise in translating various documents in the multiple sectors of the automotive industry ─ from design to manufacturing, assembling, production, sales and marketing.
At LatinoBridge, all automotive translation projects are effectively delivered on time by certified, native linguists with extensive hands-on experience and qualifications in their chosen languages.
Moreover, we always boast the highest standards of quality assurance in the entire automotive sector, and our prices are one of the most affordable and competitive in the translation and localization industry.