A website is the most important asset of your business that is responsible for attracting new customers, offering your products and services and conducting sales. Companies spend a lot of money, time and effort to make sure that their website leaves a good impression on their potential customers with alluring visuals and content. However, if you aim to expand your business globally, you need to pay attention to website localization.
Website localization is the process of modifying your existing website to local languages and culture of the target market. It would not only open your business to more opportunities but also increase your conversions.
How Argentina is different when it comes to website localization?
Once you have chosen your target market, the next step should be a little research on the local languages and contexts to get your localization process. For example, if you plan to enter the Argentinian market, you should be careful about a few aspects that you may have missed in other countries. First, is to get the right flavor of “ Spanish ” as there are many different dialects used by the population, so opting for the right one is crucial. The second most important aspect is culture. Traditions hold a lot of importance, for instance, people tend to enjoy the present and do not worry to save money. They stress on enjoying their time with friends and family and fall more on the side of “ indulgence” than “ restraint”. The third aspect is to look into their aesthetic preferences. Argentines like colder colors such as blue, this would help you localize the design of your website accordingly. Colors and aesthetics have a strong impact on the psychology of the consumer and help them connect with the brand. You should also check the demography of the country to have a clearer picture of your target market.
Companies who left a good impression in Argentina
Nike managed to design the entire home page for Argentina’s website to be devoted to Nike’s soccer cleats and have a mash-up of different soccer games that are bound to get the right traction from Argentines. Argentina is a soccer enthusiast country and Nike has grabbed the market perfectly.
PepsiCo has launched a new campaign in Argentina offering consumers the chance to buy an alternative version of its cola that has been rebranded for the market. It has specifically focused on the language and visual imagery for its commercials and website. For instance, Pepsi is pronounced as “ Pecsi” and hence the brand has launched the new soft drink with this name, which is close to Spanish phonetics.
Ford has enjoyed a massive success in Argentina due to its campaign that revolved around agriculture, families and the country’s natural beauty. This resonated with the local market and attracted amazing attention. So was the case with the website that was tweaked to the relative cultural context and language.
Humour, happiness and homeliness are the three ingredients to a successful marketing campaign in South America’s most rewarding yet challenging market. Argentina has 24 district provinces with different geographies and climates meaning the country has the potential to offer a large market to different brands. However, brands that can anchor themselves to core long-term values such as family, friends and local values can experience immense success and heap larger profits. These few factors are important to modify your brand for the local market.
To enter a market like Argentina, you need a local localization agency that can help to optimize your website, content and marketing campaigns to fit the country.
LatinoBridge is a leading agency that aims to bridge the cultural gap by providing a multitude of language-related communication, translation and localization services to help clients grow in this competitive market. With a team of experienced, trained and professional translators and project managers, LatinoBridge strives to commit to the total satisfaction of the clients that plan to go global. LatinoBridge can not only help you translate the language of your website but also modify it according to the cultural context of the country. With many reputed clients and successful case studies, we are the perfect localization agency you are looking for.