2020 is just there, and digital marketing teams in companies must be currently involved in extensive wrap-up meetings to evaluate their performance in the past year and set out a proper up-to-date digital marketing strategy for the upcoming months.
Over a span of 10 to 15 years, some digital marketing practices have proven their reliability and managed to become commonly crafted across worldwide scales. Some others are now emerging and growing so rapidly that many companies are still lagging behind and racing against time to keep pace with their agile rivals.
Whether you endeavor to maximize the conversion rates and attract more leads, or aim at retaining your existing client base, working out the right combination of digital marketing techniques can work wonders. In the light of the global industry trendlines, below is a list of the top digital marketing hacks you should follow as a whole set of interconnected activities.
Voice search: Listen to your customer
Our list starts with a newly emerging trend that is expected to gain further momentum during the new year. Data compiled by US-based media measurement and analytics giant Comscore showed that 50% of all search queries will be voice-based by 2020. This indicates that allowing voice recognition functions or catering your digital content to the voice-search trends will distinguish your company from the crowd.
No matter what products or services you are providing, optimizing your website content for this new type of search and deploying the most advanced SEO tricks is now becoming a must. Google is constantly enhancing its voice search features, while more tech giants are developing smart speakers and advanced voice assistants in chatting and messaging apps to catch up with this rising market trend.
Needless to say, this is more or less about delivering a more personalized user experience. Practically speaking, when complemented with advanced language services such as localization and transcreation, voice search will be more capable of designating customized and curated messages. The language services, in turn, will capitalize on the growth and development of this sector.
Live streaming videos: The rising star
Reading into their customer habits, more marketers are nowadays finding out that streamlining live videos across different channels tend to reap numerous benefits, with technologies like 5G and over-the-top media (OTT) enabling more viewers to access high-quality videos on their portable devices more easily.
In continuation of the success of social media stories, live streaming videos sounds like the new up-and-comer in the digital communication world. Last April, IAB’s 2019 Video Advertising Spend Report concluded that live streamed content saw a remarkable success in 2019 and it is likely to remain on the rise into 2020.
Additionally, the widespread shocking facts about the exponential rise of social media live videos impel more businesses to adopt this tool increasingly. When combined with other trends like influencer marketing, live streaming videos stick out as a viral digital marketing technique. For instance, if you are going to expand your business in Latin America, it is highly recommended that you let those who have millions of followers talk fondly about your brand and this will always pay off.
Interactive content: The magical power of engagement
Since always, content represented the backbone of any successful digital marketing efforts. For that matter, new enhancements are always taking place to enable more interaction and engagement in the field of content creation. Leveraging stuff like virtual and augmented reality (VR and AR), polls, e-books, and interactive infographics have seen huge growth in the past couple of years and is expected to remain among the primary overriding concerns in the digital marketing pundits’ minds.
A recent example of interactive content is shoppable posts. E-commerce brands usually make use of this tool to engage their clients by activities like tapping on a photo or solving a puzzle to preview more details about the products and this turns out to be an effective catalyst that brings in more leads.
Interactive content is deemed by digital marketing experts as a robust long-lasting digital marketing trend that continues to grow on the back of the disruptive tech innovations. Marketing translation services must have a lot to do with this since doubling down on localized and interactive content will definitely result in fruitful outcomes.
Personalization: Key to success
The concept of personalization goes far beyond the traditional understanding of crafting a curated message to your customers. This notion has developed into a complex and multi-layer strategy that intersects with all other digital marketing activities.
It all begins with the creation of a tailor-made content that speaks directly to your customers, and the incorporation of customized tactics such as micro-moments and curated email marketing. Personalization also includes the deployment of insightful and predictive data analytics to automate multidimensional advertising campaigns and omni-channel personalized offerings in a way that attracts your customers and gets them to feel the message is especially designed for them.
Undoubtedly, both personalization and localization meet along the line with the same goal across the horizon, and with the latter intervening to make this goal more reachable.
The above list tries to feature the most prominent trends and techniques digital marketers need to capitalize on when planning to meet their strategic objectives. However, many other trends were proven successful and expected to keep making strides in the new year. Here is a sub-list of some honorable mentions that you need to keep a watchful eye on:
Social media stories: Posting stories on various social networks seem to continue making waves in the digital marketing realm during 2020, with users still preferring them over traditional posts.
Chatbots: Automated messaging stands still amid the clutter of tech-based digital marketing services, providing more personalization capabilities to their brands.
Email marketing: Triggering a data-driven campaign of mailshots is an unrivaled approach digital marketers can use to acquire new clients or engage existent ones across direct call to actions.
Influencer marketing: This exceptional technique has never lost its attractiveness as clients would blindly follow their idols.
Micro moments (Intent-rich moments): A new growing tactic in digital marketing is micro-moments, which refer to the practice of taking advantage of the moments clients are taking specific actions on the internet.
Data-driven marketing: The winning bet
On the back of the accelerating development in Artificial Intelligence (AI) and Machine Learning (ML) industries, the world of digital marketing is now witnessing an unprecedented breakthrough in data analysis capabilities.
The best-practice data-driven model begins with a sufficient customer profiling, using the most advanced data acquisition tools to reconcile customer data and build comprehensive database. This also includes the data-enrichment or data cleansing activities that aim to complete the missing data across different resources.
After that, you need to enable tools capable of conducting a detailed analysis of the customers’ interactions and transforming these complex data into real-time actionable insights and reliable recommendations that drive more effective decision-making process and eventually generate more leads.
Following these sophisticated processes, comes the execution part, in which the emphasis will be on triggering curated campaigns that include customized offerings. At this stage, you can adopt upselling and cross-selling techniques like the next best offer.
Eventually, you can use accurate metrics to track your customer habits to measure the performance of your campaigns and optimize your user journey.
In a nutshell, companies no longer have the luxury of opting out of the rising digital marketing techniques, which are now functioning as conditions for success. Our golden tip is that a winning digital marketing strategy starts with marking the virtual spots customers are gathering at, then cherry-picking the tools and tactics that best resonate with these customers.
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