Latin America is a combination of various cultures and languages (precisely 448 languages). It consists of areas that are linguistically dominated by Romance languages, such as Spanish, Portuguese, and French. However, several other languages, including German, have impacted the region’s culture and economy.
Unfortunately, exports from Latin American countries are quite limited, as 54% of German individuals prefer brands that manufacture products in their home country. However, international brands can still appeal to German customers by providing a personalized experience.
For instance, Latin- American businesses can benefit significantly by building partnerships with German brands. In order to do so successfully, translation and localization services may be required. With accurate translations, businesses can expand their reach and connect better with the German audience.
But before learning about the importance of Spanish-to- German translation, let’s take a look at how the language made its way to Latin America.
How the German Language Came to Latin America- A Brief History
Latin America has its fair share of German speakers, but this was not the case originally. The first time these countries were introduced to the German language was in the 18th century when small groups of German speakers migrated to Latin America. After some decades, the migrations began again following World War I and II. Indeed this led to Latin America’s culture and linguistics started to get influenced by the German language.
However, this change did not last for long, as the use of the German language remained secluded, and the language declined in almost all Latin countries except Brazil. This was primarily attributed to the fact that Latin America hosts close-knitted and sheltered communities that give great regard to their culture. As a result, German wasn’t incorporated in most Latin American countries.
Now, over 3 million German speakers reside in Latin America. To connect with this audience, local businesses must tailor their content by leveraging translation services.
Germany’s Role in the Global Economy
Germany is thriving as a nation. The country has become an economic powerhouse and a global market leader. It holds the fourth largest economy in the world, which also amounts to 24.7% of the European Union’s GDP. It is also one of the largest trading partners of the USA.
It is currently supplying automobiles, heavy machinery, household appliances, vaccines, and other petroleum-based goods to countries around the globe. The country is also well-known for manufacturing and exporting sustainable and climate-protective products. Therefore, it has a 12% share of the global export market, making it second to China (15%) as a global exporter.
Being a global exporter means Germany is also one of the main suppliers for Latin America. According to reports, Germany supplied €34.6 billion worth of goods to Latin American countries in 2018. So, it is safe to say that a huge chunk of Latin America’s economy depends on Germany.
Spanish-to-German Translations: Benefits for Latin American Businesses
Due to Germany’s major role in Latin America’s economy, local businesses must incorporate German translations to improve relationships with German businesses. This way, they can connect better with the audience and create flourishing partnerships that yield mutually-beneficial results. Here are a few advantages of leveraging Spanish-to-German translations.
Improved Customer Experience
B2C and B2B companies supplying products to Germany must use translation and localization services to ensure they connect with their target audience. Accurate Spanish-to-German translations can provide a better customer experience to the German audience, making the brand more valuable for German retailers.
For example, statistics show that Mexico’s top export items are machinery- including electrical equipment- vehicles, mineral products, plastics, and chemical products. Around 2.1% of all exports are made to Germany.
Considering this, brands that offer localized and translated documents, such as German instruction manuals to operate electrical equipment, can attract buyers more. This is because translation companies like LatinoBridge deliver the right message without altering instructions. This allows users to safely use the products without causing any damage.
Better Customer Trust
CSA Research’s survey found that 76% of online buyers prefer to purchase products if the product information is available in their native language. Moreover, 82% of the German audience reads the terms and conditions of a product or service before investing. Therefore, brands that leverage translations can reach the end customer, and enjoy a competitive edge in the market.
Reach National and International Audiences
Latin American and global businesses can also develop websites versions in the German language to make navigation easy for German speakers. This practice can help the brand improve its reach and connect directly with the audience.
However, to ensure accurate and culturally-relevant translations, Latin American businesses must partner up with professional translation and localization services that are well-versed in cultural nuances and industry lingo. LatinoBridge provides this solution to help local brands expand their reach and foster strong partnerships with the German audience.
Wrapping Up
Latin America and Germany have had a long history. Unfortunately, the communication gap between the two regions has limited trade. Although with language localization and translations, Latin American businesses can connect better with the German audience by providing translated descriptions of instruction manuals, brand values, partnership contracts, and more.
LatinoBridge offers translation services for local businesses looking to tap into the German market. With our services, you can easily fill the communication gap, expand your reach, and build customer trust with the German audience. Reach out today to establish us as your voice.
